A market is an audience segment. Markets group leads, and a market can sit under a parent market.
Reference
| |
|---|
| Name | Markets |
| Path | sales-pipeline/markets |
| Screen | Sales → Sales Configuration → Markets |
| What it is | Hierarchical audience segment grouping leads into target cohorts, self-joining to a parent market for taxonomy. |
Statuses
| Name | Value | Meaning |
|---|
| Active | active | |
| Inactive | inactive | |
| Draft | draft | |
Links
- Parent market, on this same record.
- Opportunity, which points at a market and a submarket.
Check
A submarket shows its parent, and both are markets.
If this fails
| What you see | Why | What to do |
|---|
The market is Inactive (inactive) | Disable Market turned it off | Create a new market on Markets |